Revenue Operations: Cutting Through the Hype

What exactly is Revenue Operations?

Many firms now embrace the term “revenue operations” (or “revops”) in addressing a range of customer impacting activities. Some might dismiss revops as another buzz-phrase cresting its hype cycle, but revops is gaining traction as an emerging discipline, and embraced by many firms with newly badged revenue operations functions. They are unlocking productivity gains through technology enabled process efficiency, better integration across customer facing firm functions, and an elevated emphasis on customer experience.

In this web panel (the first of a two-part series), we cut through the current hype surrounding revops to examine its core capabilities, competencies, and potential value drivers.